02/06/2025
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2-minute read
Launching the ultimate luxury SUV
We set out to create a cinematic celebration of unmatched versatility, elegance and performance with the launch of Bentley's latest Bentayga.
14/03/2025
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2-minute read
Introducing the LEGO Bentayga
In April 2025, IPG-X launched an exciting social-first content series for Bentley Motors, collaborating with master LEGO builder, Brickscale. And with craftsmanship at the heart of Bentley, this playful partnership...
11/10/2024
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2-minute read
Creating a new brand identity for Princess Yachts
When the UK’s largest luxury yacht manufacturer asked us to create a new brand positioning that highlighted their exceptional craftsmanship and expertise, we got straight to it. Our aim was...
13/09/2024
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2-minute read
Tube Girl goes overground in style
If you want to capitalise on social trends, you need to move fast. When Tube Girl (aka Sabrina Bahsoon) became a TikTok sensation for dancing on London Underground trains with...
12/07/2024
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1-minute read
A jewel of a Bentley at Boodles
When Mulliner, Bentley’s coachbuilding division, joined forces with fine jeweller Boodles, a unique British convertible was born. We helped bring the Boodles Continental GTC to a wider audience in a...
14/06/2024
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2-minute read
Launching Bentley’s most powerful grand tourer. Ever.
Summer 2024 marked a huge opportunity for Bentley. After years of development, the new Continental GT Speed was ready to be revealed, and as the most powerful Bentley ever created...
