Launching the ultimate luxury SUV

For the launch of Bentley’s latest Bentayga, we set out to create a cinematic celebration of unmatched versatility, elegance and performance. Shot entirely on location with real stunts and authentic performances, we captured the spirit of elevated exploration, showcasing this SUV as the definitive choice for those who embrace every challenge, without compromising on luxury.

The story unfolds as a striking visual poem, set across three extreme terrains: the golden sands of the Atacama Desert in Chile, followed by the snowy alpine slopes of Whistler in Canada, and ending with the crashing ocean waves back in Chile. Across each terrain, the Bentayga was paired with elite athletes whose movements mirror the car’s effortless adaptability and refined performance.

We began in the desert, where the new Bentayga and MBT pro mountain biker Raimundo Guzman are seen teetering over the edge of a 1,100-foot dune. As they make their descent, both car and rider weave their way down – the sand whipping up around the wheels like a tornado. From there, we transition to the snow-covered slopes, where former world freeride champion Jess Hotter soars over the top of the new Bentayga, pulling a mute grab as the SUV drifts around her with precision. Finally, we arrive at the ocean, where pro-surfer Tristán Aicardi rides the fierce waves as the Bentayga darts across the beach and into the water with ease. A thrilling combination that emphasises the power to venture beyond the ordinary.

Capturing this content for real meant we were able to create something that felt true and authentic. The launch of the new Bentayga Speed was also a critical addition to the Bentayga range, offering more power, dynamism and driving fun. Therefore, we wanted to bring these elements to life, IRL. So, working alongside our production partners, we employed meticulous visual choreography alongside high-end production techniques – such as FPV drone footage and athlete POV shots. The result was a seamless and emotionally resonant viewing experience.

By unleashing the new Bentayga, we showed that this SUV is not just capable of performing in diverse conditions, but it is in fact the catalyst to elevating any journey. The campaign launched in June 2025, spanning paid media, organic social, Bentley retailer collateral and eCRM. Assets included a range of campaign imagery and a hero two-minute AV film which was cut down into a 30” edit and multiple 15” edits. Stay tuned for data and results coming very soon.

Full Credits:

Creative Agency – IPG-X
Production Partner – Chief
Exec Producer - Colin Offland
Director - Nick Schrunk
Producer - Luke Filz
DOP - Tim Sessler
1st AC - Sean Lomax
FPV Drone Pilot - Johnny FPV
FPV Drone Operator - Zachary Haskell
POV Camera - Collin Harrington
Service Producer Canada - Shin Campos
1st AD Canada - Travis Tetreault
Service Producer Chile - Axel Brinck
1st AD Chile - Matias Boldt
Post-production Sound Mix – Source