Start something powerful

As Bentley launched the most powerful Continental GT yet, we paid tribute to its equally powerful drivers.

Based around the three simple words ‘Start something powerful’, our global campaign evokes the exhilaration of driving the new Continental GT, as well as the mindset of a new, diverse Gen B audience. They’re a forward-looking community, each making powerful starts in their own unique way. And they’re all connected and united by this extraordinarily powerful new GT.

We captured content that brought this story to life, creating a unique and compelling narrative in every channel. The result was a customer journey that went from powerful start to powerful start: filmic moments on social, direct communications speaking to the aspirational outlook of our audience, and in-showroom assets highlighting this extraordinary car and the luxury lifestyle of the people who drive it.

We started something powerful. And we’re not stopping any time soon.