Insight Strategy Creative Content Creation Community Management Reporting Influencer

Bentley Social

IPG-X have been leading social strategy for Bentley as the brand looks to expand outside of automotive to be known for its luxury lifestyle credentials.

We’ve reinvigorated the brands central social strategy to ensure that we are changing the way we create content, as well as developing revised social media playbooks for Bentley's regional retailers.

This includes social campaigns that live across organic and paid channels. We deliver strategy, ideation, production and delivery of 360 channel assets.

We also support Bentley in a day-to-day capacity with content creation, content calendar generation, influencer and creator partnerships and reporting.