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Bentley Regions

Thinking globally and acting locally is a key approach for Bentley Motors. Doing so enables them to engage consistently in tone, but also be culturally relevant in markets.

To this end, IPG-X has delivered a number of pieces of work that pivot a central approach then drive regional and subsequently local engagement.

From launching the incredible Bentley Batur in Japan, to delivering a culturally empathetic piece for Ramadan in the Middle East and Asia, IPG-X’s teams in each market deliver cohesively effective work.