Bentley Home

Having identified Architecture as a key passion point for Bentley drivers, IPG-X supported the launch of Bentley Home furniture collection at Salone di Mobile in Milan. While there we interviewed people to understand their motivations and desires towards Furniture.​

IPG-X also conceptualised and delivered the Bentley Home launch, filmed on location in Puglia.​

The activation also deepened the ongoing corporate partnership between Dezeen, the world’s most influential architecture and interiors magazine, and Bentley.​