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Bentley Home

Having identified Architecture as a key passion point for Bentley drivers, IPG-X supported the launch of Bentley Home furniture collection at Salone di Mobile in Milan. While there we interviewed people to understand their motivations and desires towards Furniture.

IPG-X also conceptualised and delivered the Bentley Home launch, filmed on location in Puglia.

The activation also deepened the ongoing corporate partnership between Dezeen, the world’s most influential architecture and interiors magazine, and Bentley.